A Study on Consumer Attitudes Towards Eco-Friendly FMCG Products
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Abstract
This research delves at customer sentiment towards environmentally conscious goods in the Fast-Moving customer Goods (FMCG) industry, tackling the increasing need for sustainable choices in a dynamic market. As environmental consciousness rises, FMCG companies face the challenge of balancing profitability with sustainability. The study employs a descriptive analysis approach, utilizing both primary and secondary data sources. A survey of 80 participants aged 18 and above will be conducted in Vijayanagara District, covering various FMCG product categories. This research is crucial for FMCG companies seeking to align their product offerings and marketing strategies with evolving consumer expectations in an increasingly environmentally conscious market. With the outcomes, more sustainable and profitable business models that meet consumer values and environmental challenges may be built.
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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). Authors retain copyright and grant the journal the right of first publication. Anyone may copy, distribute, remix, adapt and build upon the work, including for commercial purposes, provided appropriate credit is given to the original author(s) and the source, a link to the license is provided, and any changes made are indicated. License details: https://creativecommons.org/licenses/by/4.0/
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References
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