A Study of Branding Strategies a SpecialReferences to Instant Loan App

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Published: 31-12-2024
DOI: https://doi.org/10.70818/ijbass.2024.v05i01.0056
Keywords:
Instant loan, money, satisfaction, branding, channels

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Medar Siddhantha Nagesh
Student of 4th Semester, Department of Management Studies, Ballari Institute of Technology and Management Ballari, Karnataka, India
Shaheeda Banu S
Professor, Department of Management Studies, Ballari Institute of Technology and Management, Ballari, Karnataka, India
Christopher Raj D
Professor, Department of Management Studies, Ballari Institute of Technology and Management, Ballari, Karnataka, India
Bagali Ambreen
Asst. Prof., Department of Management Studies, Ballari Institute of Technology and Management, Ballari, Karnataka, India

Abstract

This project focuses on a comprehensive study of branding strategies with a special reference to instant loan apps. In a highly competitive fintech market, where several digital lending platforms offer similar services, branding plays a critical role in differentiating products and attracting customers. The study examines key branding elements, such as trust, user experience, marketing channels, and customer loyalty, to understand how effective branding strategies influence consumer behavior and enhance brand credibility. Through a detailed analysis of popular loan apps like MoneyView, Slice, KreditBee, Navi, and LazyPay, the project explores how visual identity, messaging, promotional offers, and customer interaction impact consumer preferences. There search aims to fill a gap in understanding how branding in emerging digital markets differs from traditional financial services.

Article Details

Issue

Vol. 5 No. 1 (2024): January – December

Section

Original Article
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How to Cite

A Study of Branding Strategies a SpecialReferences to Instant Loan App. (2024). International Journal of Business, Arts and Scientific Study, 5(1), 62-67. https://doi.org/10.70818/ijbass.2024.v05i01.0056

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