Exploring the Factors Influencing the Customers’Preference for Cashless Transactions: AnEmpirical Study on Dhaka End Users

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Published: 31-12-2024
DOI: https://doi.org/10.70818/ijbass.2024.v05i01.0057
Keywords:
Digital payments, Cashless Transactions, Mobile Financial Service, Technology Acceptance Model

Main Article Content

Ismat Ara Khatun
Lecturer, Dhaka Commerce College, Dhaka, Bangladesh
Sadman Kabir
Assistant Professor, Department of Business Administration-General, Bangladesh University of Professionals (BUP), Dhaka, Bangladesh
Sajedur Rahman
BIPSOT, Bangladesh
Dr. Md. Nokir Uddin
Director (Finance & Accounts) Bangladesh University of Professionals (BUP), Dhaka, Bangladesh

Abstract

This study investigates the determinants of customer preferences for cashless transactions among Dhaka end users, with a focus on “Perceived Usefulness”,“Perceived Ease of Use”, “Perceived Trust”, and “Perceived Risk” as independent variables, and “Preference to Use” as the dependent variable. The research employed a quantitative approach, collecting primary data through questionnaires and supplementing it with secondary data from various sources. The importance of enhancing system functionality and usability was highlighted by key findings indicating "Perceived Usefulness" and "Perceived Ease of Use" strongly influenced customer preferences for cashless transactions. Even though "Perceived Trust" and "Perceived Risk" did not significantly correlate, addressing security issues and fostering trust are still crucial for long-term involvement. Drawing from previous studies, the report recommends strategies to simultaneously improve perceived usefulness and trust, streamline user experience for higher preference, and strengthen trust through visible security measures and user education. This study offers valuable insights for marketers and service providers to optimize cashless transaction systems and cater to the evolving preferences of Dhaka's urban consumers.

Article Details

Issue

Vol. 5 No. 1 (2024): January – December

Section

Original Article
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This work is licensed under a Creative Commons Attribution 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). Authors retain copyright and grant the journal the right of first publication. Anyone may copy, distribute, remix, adapt and build upon the work, including for commercial purposes, provided appropriate credit is given to the original author(s) and the source, a link to the license is provided, and any changes made are indicated. License details: https://creativecommons.org/licenses/by/4.0/

How to Cite

Exploring the Factors Influencing the Customers’Preference for Cashless Transactions: AnEmpirical Study on Dhaka End Users. (2024). International Journal of Business, Arts and Scientific Study, 5(1), 68-88. https://doi.org/10.70818/ijbass.2024.v05i01.0057

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